Pick, pack, ship. Every commercial model lands at the same Helsingborg operation.
Your EU distribution and fulfillment partner — same warehouse, same operator team, pointed at customers in Germany, France, Italy, the Netherlands and the rest of the EU. We ship from Helsingborg to 25+ countries today.
You've built a Nordic brand. The natural next market is the rest of Europe — but cross-border e-commerce still gets complicated fast: EPR registrations in every country, packaging compliance schemes that vary by member state, the new GPSR responsible-person requirement, marketplace onboarding in different languages, returns processing, customer service in three more languages.
JTI Ventures runs that engine already — an EU distribution partner that ships from Helsingborg to 25+ countries. The same operating capability that helps international brands enter the Nordics, pointed in the opposite direction.
"One warehouse. One operator team. One set of compliance registrations — not five."
We don't maintain warehouses across Europe. We operate one — Helsingborg, Sweden — and use established 3PL and marketplace fulfillment networks to reach customers across the EU.
We operate as a multi-category, multi-brand operator. If your products ship via standard parcel networks, we can usually serve you across the EU markets we reach.
We adapt to the commercial model that fits your products, your inventory position and your stage. Terms are agreed per brand.
We buy your products into our Helsingborg warehouse and sell them across EU markets. We carry the inventory risk and own the commercial relationship with EU channels and customers.
We stock your products in our Helsingborg warehouse on consignment — you retain ownership of the stock. We manage the channels, the sales and the customer flow into the EU. You only pay for what sells.
You inject bulk inventory into our Helsingborg warehouse. We handle the last mile to EU customers — local Nordic and EU parcel networks, faster and more cost-effective than shipping international parcels from outside the region.
One inventory pool in Helsingborg, parcel delivery to 25+ countries via established 3PL networks. No need to stand up warehouses across Europe before you have the volumes to justify them.
Listings and account management on Amazon DE/FR/IT/ES/NL, Cdiscount, ManoMano, Bol.com, OTTO and other EU channels. Not just upload — managed commercially and optimized over time.
Multi-language product listings, market-specific pricing and currency display, locally relevant content — adapted for each EU market we sell into rather than copy-pasted across borders.
Extended Producer Responsibility, packaging fees, WEEE for electronics — registered and reported across the EU member states where you sell. Same compliance discipline we run for inbound brands in the Nordics, scaled out.
EU returns addresses, processing and refunds — handled centrally out of Helsingborg with local return addresses where the channel requires them.
Customer service in English plus the main EU languages your channels require — handled through our team and trusted partners, not outsourced through a black box.
Every Nordic brand selling cross-border to EU customers picks up a stack of obligations — different rules in different member states, registrations that compound as you add markets, new regulations like GPSR that nobody had to think about two years ago. The complexity is real. So is the answer: as your Nordic operator with an EU base in Helsingborg, we run every piece of it.
Extended Producer Responsibility registration in every member state where you sell. Germany's LUCID register requires personal registration (cannot be outsourced; fines up to €200,000); France requires a Unique Identification Number per scheme. We register, report and pay across Germany, France, Italy, Spain, Netherlands and the rest.
Green-dot schemes, packaging take-back, recycling fees — a different scheme in every country, all reported through us. You don't track LUCID (Germany), Citeo (France), CONAI (Italy) or the rest; we do.
In force since 13 December 2024. Every product sold to EU consumers must have a named EU-established responsible person holding technical docs, conformity records and recall capability. Amazon began enforcing in early 2025 — listings without it can be suppressed. As your EU-established partner, we serve that role for partner brand products.
Waste Electrical and Electronic Equipment registration in every EU country where electronic products are placed on market. Separate registrations, separate reporting cycles — all run through us.
For any product entering the EU from outside (e.g. manufacturing in Asia shipped to Helsingborg before EU distribution): customs clearance, import VAT, duty calculation, and your real landed cost per market.
We work with Nordic brands that have established product-market fit at home, generate meaningful revenue across at least two Nordic countries, and are ready to take the next step into the broader EU — without standing up an EU subsidiary, hiring a German country manager, or signing five different 3PL contracts on day one.
We are not a generalist pan-European 3PL. Our edge is being a Nordic operator with cross-border depth — so we take on EU work in categories where that operating capability transfers cleanly, and pass on the rest.
If you are an international brand looking to enter the Nordic market — Sweden, Denmark, Norway and Finland — rather than a Nordic brand looking to leave for the EU, our inbound proposition is on a separate page. Same operator capability, opposite direction.
A typical engagement runs in four phases. We adapt to the brand and category, but this is how most Nordic-to-EU partnerships move from introduction to first cross-border revenue.
You send us a product list, your current EU exposure and which markets you're targeting. We respond within two working days with whether we see a fit, and book an intro call.
We assess category fit, the marketplaces that matter for your products, realistic landed-cost economics across target EU countries and the compliance picture.
Commercial terms, inbound to Helsingborg, marketplace setup, VAT/OSS registrations, EPR setup in the right member states, content localization.
First listings live, first parcels out. Weekly performance reviews early on, monthly afterwards, with channel and assortment expansion as the data justifies it.
European shoppers return a lot — fashion routinely lands in the 25–35% range, electronics in the 8–15% range, with sharp peaks in Q1. Cross-border returns to a single warehouse outside the destination market erode margin faster than most Nordic brands model. We run returns as a service for partner brands as part of the EU fulfillment operation.
That means: local return addresses in the EU member states where you sell, pre-paid local-carrier return labels included in the outbound parcel, inbound grade-and-restock at our Helsingborg warehouse with photo condition reports back to the brand, and refund triggers fed back to your checkout. Brands see the returns flow in their reporting cadence rather than as a quarterly surprise on the P&L.
Partner with JTI Ventures and your products appear across the EU marketplaces we onboard partner brands to. Each channel behaves differently — different shopper psychology, different categories, different operational rhythm. Below is how we actually use them.
The dominant EU marketplace and the anchor of most Nordic brands' EU strategy. Around 30% of German e-commerce flows through Amazon.de. We handle listing setup, German content adaptation, customer service and the Pan-EU FBA decision where it pays off — and where it doesn't.
The Dutch marketplace that holds #1 in NL ahead of Amazon — 14M active customers, €5.9B annual sales. Particularly relevant for Nordic brands targeting Benelux. We onboard partner brands, manage Dutch content and run the channel-specific operations.
France's largest marketplace outside Amazon — ~€2.3B GMV, 7M+ customers. Strong in home, electronics and leisure categories. We list, manage and operate for partner brands going into the French market.
Germany's #2 marketplace at ~€7.5B GMV. Different shopper profile than Amazon — older demographic, higher trust, longer purchase consideration. We list partner brands here as a complement to Amazon DE, not a replacement.
French specialist marketplace for home and DIY. Different shopper psychology than horizontal marketplaces — buyers come ready to purchase project-specific items. Right channel for partner brands in garden, tools and home categories.
Plus Amazon France / Italy / Spain / Netherlands, Allegro (Poland) and other EU channels where the category and volume justify the operational effort.
No. We run one inventory pool in Helsingborg and ship to 25+ countries through established parcel and 3PL networks. Local warehouse nodes only make sense once volume in a specific market justifies them — and that decision can come later, backed by real sales data.
Since 2021 there is one EU-wide distance-selling threshold of EUR 10,000 per year. Above it you charge each customer's local VAT rate — but through the One Stop Shop (OSS) you register once in your home country and file a single quarterly return instead of registering in every member state. We set this up with you during onboarding.
LUCID is Germany's packaging register under the Verpackungsgesetz. Anyone selling packaged goods to German consumers must be registered before the first sale — the registration itself is personal and cannot be outsourced, and fines run up to EUR 200,000. We guide you through the registration and run the scheme participation and reporting.
Since 13 December 2024, every consumer product sold in the EU needs an EU-established responsible person holding technical documentation and recall capability. Companies in Sweden, Denmark or Finland are already EU-established and can hold the role themselves — we operationalize the documentation and labeling per listing. Norwegian brands are outside the EU and need an EU-established partner for the role, which we provide.
For most categories, Amazon Germany first — it is the largest e-commerce market in the EU — then France, Italy, Spain and the Netherlands, with Bol.com for Benelux, Cdiscount in France, and OTTO, Kaufland and ManoMano depending on category. We propose the sequence per brand and run the listings.
Standard parcels reach Germany, the Netherlands and Belgium in roughly 2-4 working days, and most of the rest of the EU within 3-6. For most Nordic brands that is faster and simpler than customers expect — and far easier than running separate 3PL contracts per country.
Three models: we buy your stock as distributor into the EU, we sell on consignment where you pay only for what sells, or we run last-mile fulfillment on inventory you place with us. Terms are agreed per brand — send us a product list and target markets and we respond within two working days.
Local return addresses in the member states where you sell, pre-paid local-carrier return labels in the outbound parcel, and central grade-and-restock in Helsingborg with photo condition reports and refund triggers back to your checkout.
Deeper answers live in our guide section: Fulfillment · Pricing · Localization
We'll come back within five working days with a realistic operating proposal — categories that fit, channels we'd open first, landed-cost ranges and compliance setup.
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